The Power of Nothing to Lose: The Hail Mary Effect in Politics, War, and BusinessWilliam L. Silber4.5
Ontdek de groeikansen van AI: Lessen van Picnic, Salesforce, ParkBee en andere succesformulesTeam Sprout4.3
Arriving Today: From Factory to Front Door: Why Everything Has Changed About How and What We BuyChristopher Mims4.5
The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your PowerJoseph Turow1
Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer ExperiencesEric Berridge3.9
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and UpdatedEric Siegel4.1
Swiped: How to Protect Yourself in a World Full of Scammers, Phishers, and Identity ThievesAdam Levin1
The Brain Sell: When Science Meets Shopping: When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shopDavid Lewis4
The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to BelieveTom Asacker
The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs OneBernadette Jiwa3.2
The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt MarketsPatrick Vlaskovits3.2
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer LoyaltyLaurence Vincent3
You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding YourselfDavid McRaney4.3
The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and WiserTara-Nicholle Nelson2.3