Suscríbete ahora

Escucha y lee

Descubre un mundo infinito de historias

  • Lee y escucha todo lo que quieras
  • Más de 900 000 títulos
  • Títulos exclusivos + Storytel Originals
  • 7 días de prueba gratis, luego $7.99 /mes
  • Cancela cuando quieras
Suscríbete ahora
Copy of Device Banner Block 894x1036 3
Suscríbete ahora

Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

Suscríbete ahora
51 Calificaciones

3.8

Duración
9H 45min
Idioma
Inglés
Format
Categoría

Negocios y economía

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

© 2012 HarperAudio (Audiolibro): 9780062262714

Fecha de lanzamiento

Audiolibro: 11 de diciembre de 2012

Tags

Otros también disfrutaron...

  1. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  2. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  3. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Ben Horowitz
  4. Good to Great Jim Collins
  5. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  6. 22 Immutable Laws of Branding Al Ries
  7. Built to Last: Successful Habits of Visionary Companies Jim Collins
  8. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Dan Olsen
  9. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Jonathan Rosenberg
  10. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  11. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
  12. The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
  13. Leadership Strategy and Tactics: Learn to Lead Like a Navy SEAL, from the Bestselling Author of 'Extreme Ownership' and 'The Dichotomy of Leadership' Jocko Willink
  14. Build: An Unorthodox Guide to Making Things Worth Making Tony Fadell
  15. The 22 Immutable Laws of Marketing Jack Trout
  16. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  17. The Catalyst: How to Change Anyone's Mind Jonah Berger
  18. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  19. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  20. Contagious: Why Things Catch On Jonah Berger
  21. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
  22. The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You Rob Fitzpatrick
  23. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  24. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  25. How To Win Friends And Influence People Dale Carnegie
  26. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Braden Kowitz
  27. EMPOWERED: Ordinary People, Extraordinary Products Marty Cagan
  28. Alibaba: The House that Jack Ma Built Duncan Clark
  29. What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
  30. Focus: The Hidden Driver of Excellence Daniel Goleman
  31. Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation Tim Brown
  32. The Compound Effect: Jumpstart Your Income, Your Life, Your Success Darren Hardy
  33. The Intelligent Investor Benjamin Graham
  34. The Influential Product Manager: How to Lead and Launch Successful Technology Products Ken Sandy
  35. How Will You Measure Your Life? Karen Dillon
  36. The Magic of Thinking Big David Schwartz
  37. Competing Against Luck: The Story of Innovation and Customer Choice Karen Dillon
  38. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  39. The Cold Start Problem: How to Start and Scale Network Effects Andrew Chen
  40. Working Backwards: Insights, Stories, and Secrets from Inside Amazon Bill Carr
  41. Principles: Life and Work Ray Dalio
  42. The 7 Habits of Highly Effective People Stephen R. Covey
  43. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
  44. The 4-Hour Workweek: Escape 9–5, Live Anywhere, and Join the New Rich Timothy Ferriss
  45. Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies Chris Yeh
  46. The Bezos Blueprint: Communication Secrets that Power Amazon's Success Carmine Gallo
  47. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds Carmine Gallo
  48. Success Habits: Proven Principles for Greater Wealth, Health, and Happiness Napoleon Hill

Empieza por aquí

Ver todos los títulos
  1. Victoria: Premio Planeta 2024 Paloma Sánchez-Garnica
    4.6
  2. Mi recuerdo es más fuerte que tu olvido: Premio de Novela Fernando Lara 2016 Paloma Sánchez-Garnica
    4.4
  3. La brisa de oriente Paloma Sánchez-Garnica
    4.5
  4. Por si un día volvemos María Dueñas
    4.6
  5. Juego de silencios Eva Cornudella
    3.5
  6. El libro de las hermanas Amélie Nothomb
    4.2
  7. El lejano país de los estanques Lorenzo Silva
    4.1
  8. La saga de los longevos 1. La Vieja Familia Eva García Sáenz de Urturi
    4.2
  9. Una corte de rosas y espinas: Una corte de rosas y espinas 1 Sarah J. Maas
    4.3
  10. El alquimista impaciente Lorenzo Silva
    4.1
  11. La saga de los longevos 2. Los Hijos de Adán Eva García Sáenz de Urturi
    4.5
  12. Pecados 1. Rey de la ira Ana Huang
    3.9
  13. Pecados 2. Rey de la soberbia Ana Huang
    3.9
  14. Pecados 3. Rey de la codicia Ana Huang
    4
  15. Solas en el silencio Silvia Intxaurrondo
    4.3

Siempre con Storytel:

  • Acceso ilimitado

  • Modo sin conexión

  • Modo Infantil

  • Cancela en cualquier momento

Historias ilimitadas siempre
Oferta por tiempo limitado

Ilimitado

Para los que quieren escuchar y leer sin límites.

$7.99 /mes

  • 1 cuenta

  • Acceso ilimitado

  • Escucha y lee los títulos que quieras

  • Modo sin conexión + Modo Infantil

  • Cancela en cualquier momento

Pruébalo ahora
Compañía
Explorar
Enlaces importantes
Idioma y región

  • Español

  • América Latina

  • App Store
  • Google Play
Síguenos