Ouça e leia

Entre em um mundo infinito de histórias

  • Ler e ouvir tanto quanto você quiser
  • Com mais de 500.000 títulos
  • Títulos exclusivos + Storytel Originals
  • 7 dias de teste gratuito, depois R$19,90/mês
  • Fácil de cancelar a qualquer momento
Assine agora
br bdp devices

IKEA: How to Become the World's Richest Man

Idiomas
Inglês
Format
Categoria

Economia & Negócios

How did IKEA become the world's largest design brand, as popular as Lego, CocaCola and Nike? Still privately held, the company is renowned for its secrecy. In this candid analysis, former IKEA top director Johan Stenebo writes for the first time from inside corporation how the company transformed itself from one rural Swedish store of all sorts to a global behemoth with a turnover of over $30 billion and 700 million visitors a year purely on cash flow. Revealing IKEA's daring and unique business model warts and all, he covers the leadership of IKEA's controversial founder Ingvar Kamprad, whose right-hand man he was, and IKEA's resourceful ways of brand management using companies like Greenpeace and WWF to cover environmental issues.

© 2010 Gibson Square (Ebook): 9781906142919

Data de lançamento

Ebook: 25 de novembro de 2010

Outros também usufruíram...

  1. Good to Great Jim Collins
  2. Built to Last: Successful Habits of Visionary Companies Jim Collins
  3. Insight: The Power of Self-Awareness in a Self-Deluded World Tasha Eurich
  4. Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It Brian Dumaine
  5. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  6. E-Myth Mastery Michael E. Gerber
  7. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
  8. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  9. Working Backwards: Insights, Stories, and Secrets from Inside Amazon Bill Carr
  10. The 21 Success Secrets Self-Made Millionaires: How to Achieve Financial Independence Faster and Easier Than You Ever Thought Possible Brian Tracy
  11. Blue Ocean Strategy W. Chan Kim
  12. Most Likely to Succeed: Preparing Our Kids for the New Innovation Era Ted Dintersmith
  13. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
  14. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  15. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds Carmine Gallo
  16. Hyperfocus: How to Work Less and Achieve More Chris Bailey
  17. Leadership Strategy and Tactics: Learn to Lead Like a Navy SEAL, from the Bestselling Author of 'Extreme Ownership' and 'The Dichotomy of Leadership' Jocko Willink
  18. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  19. Free Will Sam Harris
  20. HBR's 10 Must Reads on Strategy for Healthcare (featuring articles by Michael E. Porter and Thomas H. Lee, MD) W. Chan Kim
  21. Tao of Charlie Munger: A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth With Commentary by David Clark David Clark
  22. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
  23. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Ben Horowitz
  24. How To Win Friends And Influence People Dale Carnegie
  25. The Intelligent Investor Rev Ed. Benjamin Graham
  26. Why Buddhism is True: The Science and Philosophy of Meditation and Enlightenment Robert Wright
  27. The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life Mark Manson
  28. Focus: The Hidden Driver of Excellence Daniel Goleman
  29. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
  30. Sapiens: A Brief History of Humankind Yuval Noah Harari
  31. The 5 Second Rule by Mel Robbins - Book Summary: Transform Your Life, Work, and Confidence with Everyday Courage Dean Bokhari
  32. The Mountain is You: Transforming Self-Sabotage Into Self-Mastery Brianna Wiest
  33. HBR Guide to Persuasive Presentations Nancy Duarte
  34. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future Ashlee Vance
  35. No Excuses!: The Power of Self-Discipline: The Power of Self-Discipline; 21 Ways to Achieve Lasting Happiness and Success Brian Tracy
  36. Get Smart: How to Think and Act Like the Most Successful and Highest-Paid People in Every Field Brian Tracy
  37. Inside Out: A Memoir Demi Moore
  38. The No Complaining Rule: Positive Ways to Deal with Negativity at Work Jon Gordon
  39. Build: An Unorthodox Guide to Making Things Worth Making Tony Fadell
  40. Noise Daniel Kahneman
  41. Why Has Nobody Told Me This Before? Julie Smith
  42. Happy Money: The Japanese Art of Making Peace with Your Money Ken Honda
  43. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday