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Desarrollo personal
SUMMARY & ANALYSIS
THE PERSONAL MBA
BASED ON THE BOOK BY JOSH KAUFMAN
SUMMARY WRITTEN BY: BOOK SUMMARY STATION
CONTENT
Introduction and Core Philosophy
The Fundamentals of Value Creation
Marketing: Attracting Attention and Building Demand
Sales: Converting Prospects into Customers
Value Delivery: Satisfying Customers
Finance: Ensuring Profitability and Sustainability
The Human Mind in Business
Working with Yourself: Productivity and Effectiveness
Working with Others and Systems Thinking
General Analysis
ABOUT THE ORIGINAL BOOK
The Personal MBA by Josh Kaufman offers a comprehensive yet accessible guide to the core principles of business. It addresses the common anxieties surrounding business acumen and the perceived necessity of formal schooling. Instead, the book delves into the fundamental concepts that drive successful enterprises, covering everything from understanding how businesses operate and creating value to effectively marketing, selling, and delivering offerings. It also explores the crucial aspects of human psychology, self-management, teamwork, and system thinking, providing a holistic understanding of the business world. The approach emphasizes developing mental models and asking the right questions to navigate challenges and achieve goals.
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Fecha de lanzamiento
Audiolibro : 26 de marzo de 2025
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