Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
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Franklin (1706-1790) grew rich publishing Poor Richard's Almanack, under the pseudonym Richard Saunders, from 1732 to 1758. Besides calendar and weather information, Franklin's almanacs had many sayings, proverbs, and aphorisms. A selection of these sayings was added to the 1757 almanac as "The Way to Wealth", a speech by an old man to buyers at an auction.
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