Bella Martin

Bruce Hanington

The ultimate handbook for designers, students, even educators, The Pocket Universal Methods of Design is armed with 100 principles of design knowledge to keep your team sharp.

This handy, pocket-version of the Universal Methods of Design provides the same thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design. And now it’s delivered in a concise, accessible format that fits in any bag or purse!

Each method of research is distilled down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects. This valuable guide: • Dismantles the myth that user research methods are complicated, expensive, and time-consuming

• Creates a shared meaning for cross-disciplinary design teams

• Illustrates methods with compelling visualizations and case studies

• Characterizes each method at a glance

Don't wait to get your team on the same page and designing in a completely new, more effective way!

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