Multinational Management: A Guide

"Multinational Management: A Guide" delves into the intricate world of running multinational corporations (MNCs). Written by industry experts, this book is essential for those seeking to understand the challenges and opportunities of global business.

We start by explaining what MNCs are and why they exist. We then explore the global business environment, covering factors like trade, politics, and culture that can impact MNCs. Next, we dive into the strategies and structures that MNCs use to succeed, including how they decide where to operate, manage people from diverse cultures, and adapt products and marketing for different markets.

Our book also addresses specific challenges faced by MNCs, such as managing a global supply chain, financing operations in various countries, and maintaining ethical standards. Looking to the future, we discuss emerging trends that will impact MNCs, such as new technologies and the growing importance of emerging markets.

"Multinational Management: A Guide" is a comprehensive resource for anyone interested in the fascinating and complex world of global business.

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E-raamat: 20. veebruar 2025