Do You Want to Keep Your Customers Forever?

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

© 2010 Harvard Business Review Press (كتاب ): 9781633691421

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