Summary - To Sell Is Human: Based On The Book By Daniel H. Pink

SUMMARY

TO SELL IS HUMAN

BASED ON THE BOOK BY DANIEL H. PINK

SUMMARY WRITTEN BY: SPEEDY LIBRARY

CONTENT

The Rebirth of a Salesman

Beyond Traditional Sales: Entrepreneurship, Elasticity, and Ed-Med

From "Buyer Beware" to "Seller Beware"

The New ABCs - Attunement

The New ABCs - Buoyancy

The New ABCs - Clarity

What to Do - Pitch

What to Do - Improvise

What to Do - Serve

General Analysis

ABOUT THE ORIGINAL BOOK

In "To Sell Is Human" by Daniel H. Pink, the author explores the surprising reality that most people, regardless of their job title, spend a significant portion of their time trying to move others. Pink challenges traditional, often negative, perceptions of sales, arguing that in an era of information parity, the power dynamic has shifted from buyer beware to seller beware. The book delves into the new ABCs of moving others: attunement, buoyancy, and clarity, and examines the essential abilities of pitching, improvising, and serving. Ultimately, Pink reveals that effective selling is not about manipulation, but about understanding, connecting with, and genuinely helping others.

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