Mikhail Ivanov

Alexander Gorny

Alexey Chernyak

50 Business Models of the New Economy. Lessons from Unicorn Companies tells the vibrant stories of 50 companies that emerged in the last 20-30 years, whose business models allowed them to achieve billion-dollar (and sometimes multi-billion-dollar) valuations. They're different from old-school companies because they were all about new tech and connecting with customers right from the start.

The essence of each company's business, its history, monetization principles, financial information, and what makes people love it is clearly described in this business book. It's important to note that these companies are from various market sectors with diverse business models, so you're bound to find something useful for your own business.

But this book on business success goes beyond merely presenting company details. By analyzing their growth and operations, the authors have formulated 'unicorn lessons'—principles that can help others make their companies equally successful. Even from this small selection at the end of the book, one can trace socioeconomic trends entrepreneurs can rely on when developing their business models.