IRB Media

Please note: This is a companion version & not the original book. Book Preview: 

#1 There’s a common misconception that we are immune to the not me bias. In reality, we all fall prey to this bias.

#2 The illusion of fluency is a common misconception that we are immune to the not me bias. In reality, we all fall prey to this bias.

#3 The illusion of fluency is a common misconception that we are immune to the not me bias. In reality, we all fall prey to this bias.

#4 The illusion of fluency is a common misconception that we are immune to the not me bias. In reality, we all fall prey to this bias.

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