Kerry L. Johnson

Why Smart People Make Dumb Mistakes with their Money. 
This program explains why investors (possibly your clients) make such
poor decisions with their money. Why do investors constantly chase returns?
Why do they buy mediocre investments that underperform the indexes? Why
do they leave their money in investments that lose money, yet are unwilling
to sell until they increase in value? If you can understand your own 
behavior with money, you will become a much better investor and earn returns that will last your whole life. 

1- How Overconfidence Bias creates poor investment decisions.
2- How the Endowment Effect stops you from selling bad investments.
3- How Sunk Cost Fallacy causes you to own investments until they are worthless.
4- How Status Quo Bias makes change more difficult.
5- How Framing and Anchoring motivates you to spend more.
6- The 7 steps in picking an outstanding financial advisor
7- The 5 critical concepts in creating a successful portfolio
These are the concepts you you will in Behavioral Investing.

Ascent Audio

G&D Media

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