Steven P. Cohen

"A well-written practical guide to the art and science of negotiation . . . I found [Cohen's] advice, offered in a concise Q and A format, to be pure gold." —Bennett G. Picker, author of Mediation Practice Guide

There's an inner negotiator in everyone—and The Practical Negotiator helps you find yours. We all need to reach agreement with others in our daily lives, but many people are overly fearful of what they think is a complex process. In this book, prominent consultant Steven Cohen demystifies negotiation, offering common-sense approaches anyone can use no matter what the issue.

The Practical Negotiator provides a broad range of real-life negotiating problems faced by people in dozens of countries from every continent (except Antarctica). Each question was submitted by a real person looking for advice. The book's down-to-earth approach will empower you to:

- Assess your interests and strengths and find ways to build on them
- Understand the situation and the possibilities at hand
- Increase your confidence in dealing with others
- Develop and implement simple, practical strategies to further your interests, and more

RWW Career Press

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