Pernille Hippe Brun

The Nordic countries of Denmark, Finland, Iceland, Norway, and Sweden have fostered world-class businesses, which look beyond profit to matters that relate to people and the planet too. For decades, leaders from these Nordic countries have ventured abroad, carrying with them their unique ideas about leadership, organization, and business.

On The Move is about Nordic leadership and the relevance of this leadership style in an ever-changing, fast-moving, and intense business world. The book examines the triumphs, challenges, and pitfalls of leading in a foreign culture, while also identifying the essential characteristics of the Nordic approach. It draws on personal anecdote, stories and insights from 58 interviewees, business literature, and examples from popular culture.

These varied sources highlight the convergence between contemporary business theory and long-established Nordic practices, offering guidance that may benefit international leaders both today and in the future.

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