HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)Harvard Business Review
Roger L. Martin
- Format
Livres de Roger L. Martin
- A New Way to Think: Your Guide to Superior Management EffectivenessRoger L. Martin
- Jugar para ganarRoger L. Martin
- Getting Beyond Better: How Social Entrepreneurship WorksRoger L. Martin
- Creating Great Choices: A Leader's Guide to Integrative ThinkingRoger L. Martin
- When More Is Not Better: Overcoming America's Obsession with Economic EfficiencyRoger L. Martin
