Écouter et lire

Entrez dans un monde infini d'histoires

  • Lire et écouter autant que vous le voulez
  • Plus d'un million de titres
  • Titres exclusifs + créations originales Storytel
  • 14 jours d'essai gratuit, puis 9,99 € par mois
  • Annulation facile à tout moment
Essayer gratuitement
Details page - Device banner - 894x1036

For the Win, Revised and Updated Edition: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, 2nd Edition

Durée
4H 22min
Langues
Anglais
Format
Catégorie

Économie et commerce

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life.

Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability. They reveal how, why, and when gamification works—and what not to do.

Discover the successes—and failures—of organizations that are using gamification:

● How a South Korean company called Neofect is using gamification to help people recover from strokes

● How a tool called SuperBetter has demonstrated significant results treating depression, concussion symptoms, and the mental health harms of the COVID-19 pandemic through game thinking

● How the ride-hailing giant Uber once used gamification to influence their drivers to work longer hours than they otherwise wanted to, causing swift backlash.

© 2024 Ascent Audio (Livre audio ): 9781663737144

Date de sortie

Livre audio : 24 septembre 2024

Mots-clés

    D'autres ont également apprécié ...

    L’offre Storytel :

    • Accès à la bibliothèque complète

    • Mode enfant

    • Annulez à tout moment

    15 heures

    Pour accompagner vos loisirs

    9.99€ /mois
    30 jours gratuits
    • 1 compte

    • 15 heures/mois

    Essayer maintenant

    30 heures

    Pour vos trajets quotidiens

    14.99€ /mois
    30 jours gratuits
    • 1 compte

    • 30 heures/mois

    Essayer maintenant

    45 heures

    Pour écouter tous les jours

    17.99€ /mois
    30 jours gratuits
    • 1 compte

    • 45 heures/mois

    Essayer maintenant