Summary & Analysis - The Personal Mba: Based On The Book By Josh Kaufman

SUMMARY & ANALYSIS

THE PERSONAL MBA

BASED ON THE BOOK BY JOSH KAUFMAN

SUMMARY WRITTEN BY: BOOK SUMMARY STATION

CONTENT

Introduction and Core Philosophy

The Fundamentals of Value Creation

Marketing: Attracting Attention and Building Demand

Sales: Converting Prospects into Customers

Value Delivery: Satisfying Customers

Finance: Ensuring Profitability and Sustainability

The Human Mind in Business

Working with Yourself: Productivity and Effectiveness

Working with Others and Systems Thinking

General Analysis

ABOUT THE ORIGINAL BOOK

The Personal MBA by Josh Kaufman offers a comprehensive yet accessible guide to the core principles of business. It addresses the common anxieties surrounding business acumen and the perceived necessity of formal schooling. Instead, the book delves into the fundamental concepts that drive successful enterprises, covering everything from understanding how businesses operate and creating value to effectively marketing, selling, and delivering offerings. It also explores the crucial aspects of human psychology, self-management, teamwork, and system thinking, providing a holistic understanding of the business world. The approach emphasizes developing mental models and asking the right questions to navigate challenges and achieve goals.

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Date de publication

Livre audio : 26 mars 2025