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#1 Starting a company is hard, and solo founders have high rates of burnout. If you are able to do it with a partner, do so. However, if you have the skills needed to start a company, and are a masochist, then by all means begin on your own.

#2 The more team members you have, the harder it is to share what is going on with everyone, and have everyone be emotionally bought in to the decisions being made. Do not underestimate this cost. It is much larger than most founders think.

#3 The first goal of the company should be to achieve real Product-Market Fit, not metrics that fool people inside and outside the company that Product-Market Fit has been achieved. For B2B companies, it is difficult to imagine achieving PMF below $1 million in annual revenue.

#4 Once you have achieved Product-Market Fit, it is time to blitz scale and win the race to market share. To do this, you will need to create massive awareness, walk many customers through the sales process, hold those customers hands as they set up and use your product or service, and all non-technical operations.

Summary of Matt Mochary, Alex MacCaw & Misha Talavera's The Great CEO Within

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