עסקים וכלכלה
Advertising is full of replaceable, boring and weak ads, which neither shape nor increase brand profiles. There is a gap of professionalism between the development and the placement of advertisement. Gut instinct has to be replaced by founded knowledge. Advertisement has to adapt to market and communication conditions. This is viable for classical advertising as well as internet and new media ads. Strategies and techniques of advertising are explained academically sound, comprehensible and up to date.
© 2015 Kohlhammer Verlag (ספר דיגיטלי ): 9783170262607
תאריך הוצאה
ספר דיגיטלי : 27 במאי 2015
תגיות
עסקים וכלכלה
Advertising is full of replaceable, boring and weak ads, which neither shape nor increase brand profiles. There is a gap of professionalism between the development and the placement of advertisement. Gut instinct has to be replaced by founded knowledge. Advertisement has to adapt to market and communication conditions. This is viable for classical advertising as well as internet and new media ads. Strategies and techniques of advertising are explained academically sound, comprehensible and up to date.
© 2015 Kohlhammer Verlag (ספר דיגיטלי ): 9783170262607
תאריך הוצאה
ספר דיגיטלי : 27 במאי 2015
תגיות
היכנסו לעולם אינסופי של סיפורים
אין ביקורות עדיין
הורד את האפליקציה כדי להצטרף לשיחה ולהוסיף ביקורות.
עִברִית
ישראל