Dr. Jim Anderson

We all know how we want our next negotiation to end – with a good deal for us. However, what all too often we don't spend enough time on understanding is how important our ability to successfully argue our points will be in order to get to that desired deal.

So much of what goes on in a negotiation is about power. Who has it, who is losing it, who is gaining it, and why. You have the ability to control the balance of power in a negotiation through the force of your arguments if you know how.

What You'll Find Inside:
 • POWER LOSS IN SALES NEGOTIATIONS 
 • HOW TO PLAY (& WIN) WHEN THERE’S ONLY ONE GAME IN TOWN 
 • GET YOUR ARMOR ON! 4 WAYS TO DEFEND YOUR PRICE DURING A SALES NEGOTIATION 
 • WHY IT’S OK FOR A SALES NEGOTIATOR TO BE WRONG

Although no negotiation is just about price, it sure seems as though a great deal of our time and our negotiating energy is taken up by dealing with all of the issues surrounding both the price that we want and the price that we are willing to give. How your ability to argue is can have a significant impact on how good of a job you are going to be able to do in defending your price.

Negotiating is all about strategies and techniques. In order to get what you want out of your next negotiation you need to learn how to use the pivot technique as a part of your argument strategy in order to create the opportunity for you to get the deal that you want.

All too often we start to feel a great deal of pressure to make sure that we know everything about everything before the negotiations start. However, the good news is that recent discoveries have shown that you can still successfully win the arguments that naturally occur during a negotiation even if you don't know the answer to every possible question.

The world of negotiating can be confusing and challenging. This book has been created to act as your guide as you explore how to boost your ability to successful argue during a negotiation. By using the ideas and techniques outlined in this book you can take control of the negotiations during arguments and drive the discussions towards achieving the deal that you are looking for.

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