Audrey Crane

As a leader, you've heard that design is important, and you believe it. But you may not know what you need to know about it, how to buy it, and how to manage it. This is the book for you.

"The strongest companies I work with use design as their secret weapon. This short primer makes it not such a secret any more. If how to leverage and lead design is still a secret to your company, buy this book." - Jeff Patton

"If you're the CEO of a technology-powered company, you owe it to your customers, your employees and your investors to learn the power and potential of professional product design. Audrey has been there since the start of the Internet and has worked with countless companies, product teams, and executive teams to leverage the value of product design." -Marty Cagan