האמת על באמתDan Ariely
4.3
כלכלה התנהגותית
כלכלה התנהגותית
- פיצות, איקאה ודילמת האיש השמןיוסי יסעור4.7
- לא רציונלי ולא במקרהDan Ariely4.8
- האם שימפנזים חושבים על פרישהיעקב בורק5
- NoiseDaniel Kahneman4
- Карта и территория: Риск, человеческая природа и проблемы прогнозированияАлан Гринспен4.1
- The (Honest) Truth About Dishonesty: How We Lie to Everyone – Especially OurselvesDan Ariely4.3
- R.E.D. Marketing: The Three Ingredients of Leading BrandsKen Muench4
- Influence, New and Expanded: The Psychology of PersuasionRobert Cialdini4.7
- The Power of Nothing to Lose: The Hail Mary Effect in Politics, War, and BusinessWilliam L. Silber4.5
- Позитивная иррациональность: Как извлекать выгоду из своих нелогичных поступковДэн Ариели4.4
- Why Trust Matters: An Economist's Guide to the Ties That Bind UsBenjamin Ho5
- Behavioral Economics and Nuclear Weapons
- שלך באי-רציונליותDan Ariely4.4
- לא רציונלי אבל לא נוראDan Ariely4.7
- Kiasunomics 2: Economic Insights for Everyday LifeSing Tien Foo2.4
- Arriving Today: From Factory to Front Door: Why Everything Has Changed About How and What We BuyChristopher Mims4.5
- The End of the World is Just the Beginning: Mapping the Collapse of GlobalizationPeter Zeihan4.3
- Money in One Lesson: How it Works and WhyGavin Jackson4.5
- What to Ask: How to Learn What Customers Need but Don't Tell YouAndrea Olson4
- Dollars and Sense: How We Misthink Money and How to Spend SmarterJeff Kreisler4.3
- הבלחותספי בקל3.9
- The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your PowerJoseph Turow1
- Small Change: Money Mishaps and How to Avoid ThemJeff Kreisler4.3
- The Frictionless Organization: Deliver Great Customer Experiences with Less EffortBill Price4
- Экономика впечатлений. Работа – это театр, а каждый бизнес – сценаДжеймс Х.Гилмор4.4
- Christmas Past: The Fascinating Stories Behind Our Favorite Holiday's TraditionsBrian Earl
- איך מוצאים חתול שחור בחדר חשוךיעקב בורק
- Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer ExperiencesEric Berridge3.9
- X: The Experience When Business Meets DesignBrian Solis3.7
- Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and UpdatedEric Siegel4.1
- Co-Create: How Your Business Will Profit from Innovative and Strategic CollaborationDavid Nour
- Utopia Is Creepy: And Other ProvocationsNicholas Carr3.5
- Everydata: The Misinformation Hidden in the Little Data You Consume Every DayMike Gluck4
- Hug Your Haters: How to Embrace Complaints and Keep Your CustomersJay Baer4.3
- Swiped: How to Protect Yourself in a World Full of Scammers, Phishers, and Identity ThievesAdam Levin1
- The Brain Sell: When Science Meets Shopping: When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shopDavid Lewis4
- Youtility for Accountants: Why Smart Accountants Are Helping, Not SellingJay Baer4
- All You Can Pay: How Companies Use Our Data to Empty Our WalletsAnna Bernasek2
- Search: How the Data Explosion Makes Us SmarterStefan Weitz4
- The Mobile Mind Shift: Engineer Your Business to Win in the Mobile MomentJosh Bernoff
- Customer Love: Great Stories About Great ServiceMac Anderson4.1
- The How Wow!: Secrets Behind World Class ServiceJohn J. Murphy
- Tilt: Shifting Your Strategy from Products to CustomersNiraj Dawar4.2
- The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to BelieveTom Asacker
- The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs OneBernadette Jiwa3.2
- Youtility: Why Smart Marketing Is about Help Not HypeJay Baer4.3
- The Bold Ones: Innovate and Disrupt to Become Truly IndispensableShawn Kanungo2
- The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt MarketsPatrick Vlaskovits3.2
- Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer LoyaltyLaurence Vincent3
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