Behavioral Economics

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Freakonomics Rev Ed - Stephen J. Dubner, Steven D. Levitt
Freakonomics Rev Ed
The Undercover Economist - Tim Harford
The Undercover Economist
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets - Nassim Nicholas Taleb
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
Predictably Irrational - Dan Ariely
Predictably Irrational
Influence - Robert B. Cialdini
Influence
Noise - Daniel Kahneman, Cass R. Sunstein, Olivier Sibony
Noise
The (Honest) Truth About Dishonesty - Dan Ariely
The (Honest) Truth About Dishonesty
R.E.D. Marketing: The Three Ingredients of Leading Brands - Ken Muench, Greg Creed
R.E.D. Marketing: The Three Ingredients of Leading Brands
Influence, New and Expanded: The Psychology of Persuasion - Robert B. Cialdini
Influence, New and Expanded: The Psychology of Persuasion
The Power of Nothing to Lose: The Hail Mary Effect in Politics, War, and Business - William L. Silber
The Power of Nothing to Lose: The Hail Mary Effect in Politics, War, and Business
Why Trust Matters: An Economist's Guide to the Ties That Bind Us - Benjamin Ho
Why Trust Matters: An Economist's Guide to the Ties That Bind Us
Chanakya Neeti - ଅଶ୍ୱିନୀ ପରାଶର
Chanakya Neeti
Behavioral Economics and Nuclear Weapons -
Behavioral Economics and Nuclear Weapons
Kiasunomics 2: Economic Insights for Everyday Life - Sing Tien Foo, Ang Swee Hoon, Sumit Agarwal
Kiasunomics 2: Economic Insights for Everyday Life
Arriving Today: From Factory to Front Door: Why Everything Has Changed About How and What We Buy - Christopher Mims
Arriving Today: From Factory to Front Door: Why Everything Has Changed About How and What We Buy
Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy - Valarie A. Zeithaml, Roland T. Rust, Katherine N Lemon
Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
The Lords of Easy Money: How the Federal Reserve Broke the American Economy - Christopher Leonard
The Lords of Easy Money: How the Federal Reserve Broke the American Economy
The End of the World is Just the Beginning: Mapping the Collapse of Globalization - Peter Zeihan
The End of the World is Just the Beginning: Mapping the Collapse of Globalization
Rengen: The Rise of the Cultural Consumer – and What It Means to Your Business - Patricia Martin
Rengen: The Rise of the Cultural Consumer – and What It Means to Your Business
The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy - Gary Schwartz
The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy
The Everything Guide to Customer Engagement: Connect with Customers to Build Trust, Foster Loyalty, and Grow a Successful Business - Linda Pophal
The Everything Guide to Customer Engagement: Connect with Customers to Build Trust, Foster Loyalty, and Grow a Successful Business
How We Eat: The Brave New World of Food and Drink - Paco Underhill
How We Eat: The Brave New World of Food and Drink
Better, Stronger, Faster: The Myth of American Decline ... and the Rise of a New Economy - Daniel Gross
Better, Stronger, Faster: The Myth of American Decline ... and the Rise of a New Economy
Money in One Lesson: How it Works and Why - Gavin Jackson
Money in One Lesson: How it Works and Why
Arthashastra - Kautilya - Deepa Deshmukh
Arthashastra - Kautilya
What to Ask: How to Learn What Customers Need but Don't Tell You - Andrea Olson
What to Ask: How to Learn What Customers Need but Don't Tell You
Dollars and Sense - Dan Ariely, Jeff Kreisler
Dollars and Sense
The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power - Joseph Turow
The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
Small Change - Dan Ariely, Jeff Kreisler
Small Change
The Frictionless Organization: Deliver Great Customer Experiences with Less Effort - Bill Price, David Jaffe
The Frictionless Organization: Deliver Great Customer Experiences with Less Effort
Christmas Past: The Fascinating Stories Behind Our Favorite Holiday's Traditions - Brian Earl
Christmas Past: The Fascinating Stories Behind Our Favorite Holiday's Traditions
Customer Obsessed - Eric Berridge
Customer Obsessed
X: The Experience When Business Meets Design - Brian Solis
X: The Experience When Business Meets Design
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated - Eric Siegel
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration - David Nour
Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration
Utopia Is Creepy: And Other Provocations - Nicholas Carr
Utopia Is Creepy: And Other Provocations
Everydata: The Misinformation Hidden in the Little Data You Consume Every Day - Mike Gluck, John H. Johnson
Everydata: The Misinformation Hidden in the Little Data You Consume Every Day
Hug Your Haters: How to Embrace Complaints and Keep Your Customers - Jay Baer
Hug Your Haters: How to Embrace Complaints and Keep Your Customers
Swiped: How to Protect Yourself in a World Full of Scammers, Phishers, and Identity Thieves - Adam Levin
Swiped: How to Protect Yourself in a World Full of Scammers, Phishers, and Identity Thieves
The Brain Sell: When Science Meets Shopping - David Lewis
The Brain Sell: When Science Meets Shopping
The Customer Tomorrow - Knowledge Wharton
The Customer Tomorrow
Youtility for Accountants - Jay Baer, Darren Root
Youtility for Accountants
All You Can Pay: How Companies Use Our Data to Empty Our Wallets - Anna Bernasek, D.T. Mongan
All You Can Pay: How Companies Use Our Data to Empty Our Wallets
Search: How the Data Explosion Makes Us Smarter - Stefan Weitz
Search: How the Data Explosion Makes Us Smarter
The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment - Josh Bernoff, Ted Schadler, Julie Ask
The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment
Customer Love: Great Stories About Great Service - Mac Anderson
Customer Love: Great Stories About Great Service
The How Wow!: Secrets Behind World Class Service - John J. Murphy
The How Wow!: Secrets Behind World Class Service
Tilt: Shifting Your Strategy from Products to Customers - Niraj Dawar
Tilt: Shifting Your Strategy from Products to Customers
The Business of Belief - Tom Asacker
The Business of Belief
The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One - Bernadette Jiwa
The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One