Federico Garcea is an entrepreneur who quit his steady bank job to start his own company. The idea was to sell people the chance to plant a tree in a remote place, supporting local communities and helping fight deforestation. Now he has a team of more than 50 people and a community of millions of users. Treedom is just one of the companies that were supported by Generali within the framework of Fenice 190, a 3,5 billion euros investment programme that will be deployed in the next 5 years and that will contribute to the European economic recovery. A concrete demonstration of Generali’s ability to overcome moments of discontinuity and profound renovation, to protect and help the economy and society rise from the ashes into a new life, just like the phoenix that gives its name to the Group’s initiative. In this episode, we delve into this idea of “starting over” in the name of sustainability with Aldo Mazzocco, CEO of Generali Real Estate and Chairman of the Fenice 190 steering Committee, and Nathalie Tocci, Honorary Professor at the University of Tübingen in Germany, and Director of the Istituto Affari Internazionali.