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Behavioral Economics

Behavioral Economics

  1. Noise
    Noise
    Noise Daniel Kahneman
    4
  2. The (Honest) Truth About Dishonesty: How We Lie to Everyone – Especially Ourselves
    The (Honest) Truth About Dishonesty: How We Lie to Everyone – Especially Ourselves
    The (Honest) Truth About Dishonesty: How We Lie to Everyone – Especially Ourselves Dan Ariely
    4.3
  3. R.E.D. Marketing: The Three Ingredients of Leading Brands
    R.E.D. Marketing: The Three Ingredients of Leading Brands
    R.E.D. Marketing: The Three Ingredients of Leading Brands Ken Muench
    4.2
  4. Influence, New and Expanded: The Psychology of Persuasion
    Influence, New and Expanded: The Psychology of Persuasion
    Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
    4.6
  5. The Power of Nothing to Lose: The Hail Mary Effect in Politics, War, and Business
    The Power of Nothing to Lose: The Hail Mary Effect in Politics, War, and Business
    The Power of Nothing to Lose: The Hail Mary Effect in Politics, War, and Business William L. Silber
    4.5
  6. Why Trust Matters: An Economist's Guide to the Ties That Bind Us
    Why Trust Matters: An Economist's Guide to the Ties That Bind Us
    Why Trust Matters: An Economist's Guide to the Ties That Bind Us Benjamin Ho
    5
  7. Chanakya Neeti
    Chanakya Neeti
    Chanakya Neeti ଅଶ୍ୱିନୀ ପରାଶର
    5
  8. Behavioral Economics and Nuclear Weapons
    Behavioral Economics and Nuclear Weapons
    Behavioral Economics and Nuclear Weapons
  9. Kiasunomics 2: Economic Insights for Everyday Life
    Kiasunomics 2: Economic Insights for Everyday Life
    Kiasunomics 2: Economic Insights for Everyday Life Sing Tien Foo
    2.4
  10. Arriving Today: From Factory to Front Door: Why Everything Has Changed About How and What We Buy
    Arriving Today: From Factory to Front Door: Why Everything Has Changed About How and What We Buy
    Arriving Today: From Factory to Front Door: Why Everything Has Changed About How and What We Buy Christopher Mims
    4.5
  11. The End of the World is Just the Beginning: Mapping the Collapse of Globalization
    The End of the World is Just the Beginning: Mapping the Collapse of Globalization
    The End of the World is Just the Beginning: Mapping the Collapse of Globalization Peter Zeihan
    4.3
  12. Money in One Lesson: How it Works and Why
    Money in One Lesson: How it Works and Why
    Money in One Lesson: How it Works and Why Gavin Jackson
    4.4
  13. Arthashastra - Kautilya
    Arthashastra - Kautilya
    Arthashastra - Kautilya Deepa Deshmukh
    4.2
  14. What to Ask: How to Learn What Customers Need but Don't Tell You
    What to Ask: How to Learn What Customers Need but Don't Tell You
    What to Ask: How to Learn What Customers Need but Don't Tell You Andrea Olson
    4
  15. Dollars and Sense: How We Misthink Money and How to Spend Smarter
    Dollars and Sense: How We Misthink Money and How to Spend Smarter
    Dollars and Sense: How We Misthink Money and How to Spend Smarter Jeff Kreisler
    4.3
  16. The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
    The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
    The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power Joseph Turow
    1
  17. Small Change: Money Mishaps and How to Avoid Them
    Small Change: Money Mishaps and How to Avoid Them
    Small Change: Money Mishaps and How to Avoid Them Jeff Kreisler
    4.3
  18. The Frictionless Organization: Deliver Great Customer Experiences with Less Effort
    The Frictionless Organization: Deliver Great Customer Experiences with Less Effort
    The Frictionless Organization: Deliver Great Customer Experiences with Less Effort Bill Price
    4
  19. Christmas Past: The Fascinating Stories Behind Our Favorite Holiday's Traditions
    Christmas Past: The Fascinating Stories Behind Our Favorite Holiday's Traditions
    Christmas Past: The Fascinating Stories Behind Our Favorite Holiday's Traditions Brian Earl
  20. Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences
    Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences
    Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences Eric Berridge
    3.9
  21. X: The Experience When Business Meets Design
    X: The Experience When Business Meets Design
    X: The Experience When Business Meets Design Brian Solis
    3.7
  22. Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
    Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
    Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated Eric Siegel
    4.1
  23. Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration
    Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration
    Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration David Nour
  24. Utopia Is Creepy: And Other Provocations
    Utopia Is Creepy: And Other Provocations
    Utopia Is Creepy: And Other Provocations Nicholas Carr
    3.5
  25. Everydata: The Misinformation Hidden in the Little Data You Consume Every Day
    Everydata: The Misinformation Hidden in the Little Data You Consume Every Day
    Everydata: The Misinformation Hidden in the Little Data You Consume Every Day Mike Gluck
    4
  26. Hug Your Haters: How to Embrace Complaints and Keep Your Customers
    Hug Your Haters: How to Embrace Complaints and Keep Your Customers
    Hug Your Haters: How to Embrace Complaints and Keep Your Customers Jay Baer
    4.3
  27. Swiped: How to Protect Yourself in a World Full of Scammers, Phishers, and Identity Thieves
    Swiped: How to Protect Yourself in a World Full of Scammers, Phishers, and Identity Thieves
    Swiped: How to Protect Yourself in a World Full of Scammers, Phishers, and Identity Thieves Adam Levin
    1
  28. The Brain Sell: When Science Meets Shopping: When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
    The Brain Sell: When Science Meets Shopping: When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
    The Brain Sell: When Science Meets Shopping: When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop Dr. David Lewis
    4
  29. Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling
    Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling
    Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling Jay Baer
    4
  30. All You Can Pay: How Companies Use Our Data to Empty Our Wallets
    All You Can Pay: How Companies Use Our Data to Empty Our Wallets
    All You Can Pay: How Companies Use Our Data to Empty Our Wallets Anna Bernasek
    2
  31. Search: How the Data Explosion Makes Us Smarter
    Search: How the Data Explosion Makes Us Smarter
    Search: How the Data Explosion Makes Us Smarter Stefan Weitz
    4
  32. The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment
    The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment
    The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment Josh Bernoff
  33. Customer Love: Great Stories About Great Service
    Customer Love: Great Stories About Great Service
    Customer Love: Great Stories About Great Service Mac Anderson
    4.1
  34. The How Wow!: Secrets Behind World Class Service
    The How Wow!: Secrets Behind World Class Service
    The How Wow!: Secrets Behind World Class Service John J. Murphy
  35. Tilt: Shifting Your Strategy from Products to Customers
    Tilt: Shifting Your Strategy from Products to Customers
    Tilt: Shifting Your Strategy from Products to Customers Niraj Dawar
    4.2
  36. The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
    The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
    The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe Tom Asacker
  37. The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One
    The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One
    The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One Bernadette Jiwa
    3.2
  38. Youtility: Why Smart Marketing Is about Help Not Hype
    Youtility: Why Smart Marketing Is about Help Not Hype
    Youtility: Why Smart Marketing Is about Help Not Hype Jay Baer
    4.3
  39. The Bold Ones: Innovate and Disrupt to Become Truly Indispensable
    The Bold Ones: Innovate and Disrupt to Become Truly Indispensable
    The Bold Ones: Innovate and Disrupt to Become Truly Indispensable Shawn Kanungo
    2
  40. The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
    The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
    The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Patrick Vlaskovits
    3.2
  41. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
    Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
    Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty Laurence Vincent
    3
  42. You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself
    You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself
    You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself David McRaney
    4.3
  43. Nudge: Improving Decisions About Health, Wealth, and Happiness
    Nudge: Improving Decisions About Health, Wealth, and Happiness
    Nudge: Improving Decisions About Health, Wealth, and Happiness Cass R. Sunstein
    3.9
  44. The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
    The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
    The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser Tara-Nicholle Nelson
    2.3
  45. The Vanishing American Corporation: Navigating the Hazards of a New Economy
    The Vanishing American Corporation: Navigating the Hazards of a New Economy
    The Vanishing American Corporation: Navigating the Hazards of a New Economy Gerald F. Davis
    4
  46. Fifty Secrets of Singapore Success
    Fifty Secrets of Singapore Success
    Fifty Secrets of Singapore Success Tommy Koh
    2
  47. Copycats and Contrarians: Why We Follow Others... and When We Don't
    Copycats and Contrarians: Why We Follow Others... and When We Don't
    Copycats and Contrarians: Why We Follow Others... and When We Don't Michelle Baddeley
    3.8
  48. Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth
    Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth
    Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth Eddie Yoon
    3
  49. The Invisible Gorilla: And Other Ways Our Intuition Deceives Us
    The Invisible Gorilla: And Other Ways Our Intuition Deceives Us
    The Invisible Gorilla: And Other Ways Our Intuition Deceives Us Christopher Chabris
    4.6
  50. The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
    The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
    The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty Shep Hyken
    4.7
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