Paul Cheek

In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and executive director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.

This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products—that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover:

● Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions

● Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product

● Methods for equity distribution that minimize conflict and maximize investor return