How would you like to get business startup advice straight from the man who co-founded Global Entrepreneurship Week and StartUp America? Well now you can. Forget everything you thought you knew about starting up - this is the essential guide to going it alone and starting a business.
Carl Schramm, the man described by The Economist as 'the evangelist of Entrepreneurship', has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground.
Carl believes that entrepreneurship has been completely misrepresented by the media, business books, University programmes and MBA courses. He believes that the perception of what it takes to start a business no longer matches the reality - which is bad news for everyone because it stops great ideas coming to life.
Burn the Business Plan punctures the myth of the cool, tech-savvy 20-something entrepreneur with nothing to lose and venture capital to burn, showing that most people who start businesses are juggling careers and mortgages just like you.
Burn the Business Plan is written to encourage you to get started. It demystifies the entrepreneurial process portrayed on television shows like Dragon's Den. It doesn't rely on largely irrelevant stories of overvalued tech startups, nor does it build on the largely mistaken narrative of a linear path from cold start to great success that is the essence of business planning, as taught in universities. This is the guide to starting and running a business that will actually work for the rest of us.
Burn the Business Plan is for regular people who just want practical, real-world advice on how to start and run a successful business. It shows you how to avoid the common mistakes and what you need to do to put your enterprise on track for success.
(P)2018 Brilliance Audio
© 2018 John Murray (오디오북 ): 9781473687837
출시일
오디오북 : 2018년 3월 29일
태그
How would you like to get business startup advice straight from the man who co-founded Global Entrepreneurship Week and StartUp America? Well now you can. Forget everything you thought you knew about starting up - this is the essential guide to going it alone and starting a business.
Carl Schramm, the man described by The Economist as 'the evangelist of Entrepreneurship', has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground.
Carl believes that entrepreneurship has been completely misrepresented by the media, business books, University programmes and MBA courses. He believes that the perception of what it takes to start a business no longer matches the reality - which is bad news for everyone because it stops great ideas coming to life.
Burn the Business Plan punctures the myth of the cool, tech-savvy 20-something entrepreneur with nothing to lose and venture capital to burn, showing that most people who start businesses are juggling careers and mortgages just like you.
Burn the Business Plan is written to encourage you to get started. It demystifies the entrepreneurial process portrayed on television shows like Dragon's Den. It doesn't rely on largely irrelevant stories of overvalued tech startups, nor does it build on the largely mistaken narrative of a linear path from cold start to great success that is the essence of business planning, as taught in universities. This is the guide to starting and running a business that will actually work for the rest of us.
Burn the Business Plan is for regular people who just want practical, real-world advice on how to start and run a successful business. It shows you how to avoid the common mistakes and what you need to do to put your enterprise on track for success.
(P)2018 Brilliance Audio
© 2018 John Murray (오디오북 ): 9781473687837
출시일
오디오북 : 2018년 3월 29일
태그
격이 다른 오디오북 생활을 경험해보세요!
6 평점을 기준으로 한 전체 평점
영감을 줘요
놀랍네요
따듯해요
대화에 참여하고 리뷰를 추가하려면 앱을 다운로드하세요.
한국어
대한민국