Color in Marketing

Color in Marketing explores the profound impact of color psychology on consumer behavior, brand management, and marketing strategies. It reveals how strategically chosen colors can significantly influence consumer perceptions and purchasing decisions. For example, the book highlights how blue often conveys trust and security, while red evokes excitement and urgency, demonstrating the immediate emotional connections colors trigger.

The book delves into the development of effective color strategies, emphasizing the importance of aligning color choices with brand values and target audience expectations. It also examines the cultural impact of color, showcasing that color preferences and interpretations vary widely across different societies. By integrating insights from management, psychology, and business management, Color in Marketing provides a comprehensive framework for crafting impactful marketing campaigns and building strong brand identities.

The book progresses from foundational principles of color psychology to practical applications in branding, packaging, and advertising, enriched with real-world case studies and consumer survey data. This approach allows readers to understand the scientific basis of color psychology and apply these insights to enhance their marketing efforts, making it invaluable for marketing professionals, brand managers, and business owners alike.

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전자책 : 2025년 2월 18일