The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth John Jantsch
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
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Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.
© 2020 Ascent Audio (오디오북): 9781663708458
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오디오북: 2020년 7월 20일
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