Exhibition Planning

Exhibition Planning offers a comprehensive guide to the multifaceted world of art exhibitions, bridging artistic vision with essential business management. It emphasizes that successful exhibitions require both meticulous planning and effective management, highlighting how a well-conceived curatorial statement can falter without solid execution, and flawless management can't compensate for a poorly conceived exhibition. The book underscores the necessity of integrating business acumen with artistic sensibility for impactful and financially sustainable art exhibitions.

The book uniquely emphasizes data-driven decision-making, providing professionals with tools to analyze market trends and evaluate exhibition performance. It progresses from core concepts in exhibition theory and practice to detailed explorations of planning, management, and promotion, incorporating case studies to illustrate key principles.

Marketing, finance, and project management principles are applied to audience development, budget creation, and project timelines, enriching the analysis and providing a broader understanding of the exhibition planning process.

Targeted towards art professionals, gallery owners, and students of arts management, this book provides practical guidance applicable to various exhibition types, focusing primarily on contemporary art. By addressing ongoing debates, such as the role of technology and ethics in art, the book encourages critical examination and informed perspectives within the dynamic field of arts management.

© 2025 Publifye (전자책 ): 9788233997939

번역자 : AI

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전자책 : 2025년 2월 22일