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This is the second title in the “Navigating China” series of books written by leading experts in the field of international business and cross-cultural communications. The book examines the importance of “politeness” when communicating and doing business in China, and what you should and should not do to make your experience a success. In the business world, politeness is more than just social etiquette – it’s a cornerstone of success. Relationships are at the heart of business, and politeness acts as the glue that keeps those relationships strong. However, the way politeness is expressed can vary significantly across cultures, particularly for foreigners doing business in China. Politeness in China is deeply rooted in respect for hierarchy, relationships and cultural traditions. A simple business request in the West might be direct and efficient, but in China, it often requires more careful consideration of tone, humility and relational context. This book will help anyone doing business in or with China to navigate the hidden traps and understand how politeness works across cultures, which can then be the key to new opportunities.
© 2026 LID Publishing (전자책): 9781917391313
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전자책: 2026년 2월 5일
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