HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean Startup Changes Everything” by Steve Blank)

If you read nothing else on entrepreneurship and startups, read these selected articles from Harvard Business Review.

• Build a business from the ground up • Adopt lean startup practices like business model experimentation • Be realistic about how prescient your business plan can truly be • Focus on the most important part of your business: the people • Connect powerfully with your audience of investors and customers • Understand where companies with the most impact are launching now

Audience: Potential entrepreneurs; career-changers; those interested in the startup space.

Announced first printing: 25,000 Laydown goal: 6,500

© 2018 Harvard Business Review Press (전자책 ): 9781633694392

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전자책 : 2018년 1월 23일