Luxury Builders

Luxury Builders explores the high-stakes world of luxury brands, revealing the strategies and stories behind their global success. It delves into the art of luxury marketing, the science of brand management, and the pivotal role of leadership.

Consider that luxury brands thrive by cultivating exclusivity, commanding premium prices, and connecting with consumers on an emotional level, and understanding the evolution of luxury—from artisanal workshops to globalized supply chains—provides essential context.

The book uniquely bridges business management, marketing, and consumer behavior to uncover the strategic thinking driving success in the luxury market. It emphasizes visionary leadership, strategic marketing, and operational excellence as the pillars of lasting success.

Chapters progress from introducing core concepts to exploring visionary leaders, strategic marketing, and operational excellence, concluding with future trends and practical applications.

This book offers actionable insights for business students, marketing professionals, and entrepreneurs, providing a deep dive into building and managing luxury brands. It challenges conventional wisdom, highlighting the importance of brand storytelling and personalized customer experiences in today's global marketplace.

© 2025 Publifye (전자책 ): 9788235222503

번역자 : AI

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전자책 : 2025년 2월 27일