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역사
Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, Marketing Maximilian shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history.
Silver describes how Maximilian--lacking a real capital or court center, the ability to tax, and an easily manageable territory--undertook a vast and expensive visual-media campaign to forward his extravagant claims to imperial rank, noble blood, perfect virtues, and military success. To press these claims, Maximilian patronized and often personally supervised and collaborated with the best printers, craftsmen, and artists of his time (among them no less than Albrecht Dürer) to plan and produce illustrated books, medals, heralds, armor, and an ambitious tomb monument.
© 2022 Princeton University Press (전자책 ): 9780691245898
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전자책 : 2022년 6월 14일
국내 유일 해리포터 시리즈 오디오북
5만권이상의 영어/한국어 오디오북
키즈 모드(어린이 안전 환경)
월정액 무제한 청취
언제든 취소 및 해지 가능
오프라인 액세스를 위한 도서 다운로드
친구 또는 가족과 함께 오디오북을 즐기고 싶은 분들을 위해
2-3 계정
무제한 액세스
2-3 계정
무제한 청취
언제든 해지하실 수 있어요
2 계정
17900 원 /월한국어
대한민국