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SUMMARY & ANALYSIS
LET MY PEOPLE GO SURFING
BASED ON THE BOOK BY YVON CHOUINARD
SUMMARY WRITTEN BY: BOOK SUMMARY STATION
CONTENT
Early Influences and the Birth of a Reluctant Businessman
Forging a Business from Passion: Chouinard Equipment
A Growing Awareness and a Pivotal Shift
The Birth of Patagonia and Early Challenges
Rebuilding and Defining a Unique Path
Innovation, Growth, and Growing Pains
Confronting the Environmental Crisis and Taking Action
A Major Crisis and a Renewed Sense of Purpose
Evolution and Enduring Principles
General Analysis
ABOUT THE ORIGINAL BOOK
Let My People Go Surfing by Yvon Chouinard recounts the journey of a reluctant entrepreneur who built a successful outdoor clothing and equipment company. Beginning with hand-forged climbing gear, the narrative follows the evolution of Patagonia, driven by a passion for nature and a deep-seated dissatisfaction with conventional business practices. The core of the story explores the challenges and triumphs of striving to balance profit with a strong commitment to environmental responsibility and product quality. It delves into the company's unique philosophies on design, production, and its relationship with the planet, showcasing an unconventional approach to corporate existence.
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오디오북 : 2025년 3월 27일
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2 개 계정
17900 원 /월한국어
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