Summary of Guy Kawasaki & Peg Fitzpatrick's The Art of Social Media

Please note: This is a companion version & not the original book. Book Preview:

#1 Before we work on your profile, you should pick a good screen name. The longer you use a bad one, the harder it will be to change it later, and the more negative effects it will have. Use a simple and logical screen name.

#2 Your profile should make the reader think you are likable, trustworthy, and competent. It should include a picture, a summary of your education and work experience, and links to your blog, website, and social media accounts.

#3 Your avatar should provide a picture of who you are, and it should support the narrative that you’re likable, trustworthy, and competent. It should not show your family, friends, dog, or car, because there isn’t room.

#4 The cover is a larger photo that you can use to tell a story and communicate information about what’s important to you. It is a place where you can blow your social media credibility by not changing the default design that platforms provide.

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