The Secret Language of Leadership: How Leaders Inspire Action Through Narrative

A Financial Times Best Business Book of the Year: A guide to sharpening your narrative intelligence from “the Warren Buffett of business communication” (Chip Heath, New York Times–bestselling coauthor of The Power of Moments). In this book, the acclaimed author of The Leader’s Guide to Storytelling introduces the concept of narrative intelligence—an ability to understand, act, and react with agility in the quicksilver world of interacting narratives. Stephen Denning shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book’s lucid explanations, vivid examples, and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents—anyone who is setting out to the change the world. “Leaders don’t just execute strategy, they must inspire others to follow . . . This book explains how.” —Financial Times “Denning cohesively links the importance of narrative intelligence and telling stories to leadership success.” —Library Journal

© 2023 Jossey-Bass (전자책 ): 9781118047378

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전자책 : 2023년 8월 22일