UnSelling will look at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we sell, and shape the way we are sold to, for the better? Key concepts will include: Taking the pulse of your customers, company, and industry We trust strangers more than brands Dont market ahead of the customer curve Two options your problem, or not your problem Outrage Outreach one thing
© 2022 Ascent Audio (오디오북 ): 9781663705631
출시일
오디오북 : 2022년 1월 27일
UnSelling will look at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we sell, and shape the way we are sold to, for the better? Key concepts will include: Taking the pulse of your customers, company, and industry We trust strangers more than brands Dont market ahead of the customer curve Two options your problem, or not your problem Outrage Outreach one thing
© 2022 Ascent Audio (오디오북 ): 9781663705631
출시일
오디오북 : 2022년 1월 27일
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