Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.
© 2020 Ascent Audio (오디오북 ): 9781663708458
출시일
오디오북 : 2020년 7월 20일
Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.
© 2020 Ascent Audio (오디오북 ): 9781663708458
출시일
오디오북 : 2020년 7월 20일
격이 다른 오디오북 생활을 경험해보세요!
4 평점을 기준으로 한 전체 평점
생각할 거리를 주네요
배울 점이 있어요
동기부여가 돼요
대화에 참여하고 리뷰를 추가하려면 앱을 다운로드하세요.
한국어
대한민국