Duizenden luisterboeken en ebooks in één app. Van grote klassiekers tot spannende romans, van kinderboeken tot boeken die je weer kind maken. Ontdek Storytel nu - opzeggen kan altijd.
Probeer gratisEconomie & Zakelijk
Please note: This audiobook has been created using AI Voice.
Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 The two most important questions for business leaders are: who they are and why they matter. To respond, they must understand what their company does and how it is positioned vis-à-vis their competitors.
#2 The power of the yin and yang concept lies in the fact that the whole is greater than the sum of the two parts. It is the dynamic duality between the two halves that creates the whole.
#3 Positioning is not the same as branding. Positioning is the process of determining your ideal position in the market before developing a brand. Branding is the emotional expression of positioning, and when they come together, you have a sense of the company's identity as a whole.
#4 Companies are constantly spending money and resources on branding that doesn’t work. When a company begins the process of rebranding or refreshing its brand, its executives like to start with the look and feel of the brand, because logos and websites are the primary physical currency of a brand.
© 2022 Distill Books (Luisterboek): 9798350041132
Publicatiedatum
Luisterboek: 18 oktober 2022
Economie & Zakelijk
Please note: This audiobook has been created using AI Voice.
Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 The two most important questions for business leaders are: who they are and why they matter. To respond, they must understand what their company does and how it is positioned vis-à-vis their competitors.
#2 The power of the yin and yang concept lies in the fact that the whole is greater than the sum of the two parts. It is the dynamic duality between the two halves that creates the whole.
#3 Positioning is not the same as branding. Positioning is the process of determining your ideal position in the market before developing a brand. Branding is the emotional expression of positioning, and when they come together, you have a sense of the company's identity as a whole.
#4 Companies are constantly spending money and resources on branding that doesn’t work. When a company begins the process of rebranding or refreshing its brand, its executives like to start with the look and feel of the brand, because logos and websites are the primary physical currency of a brand.
© 2022 Distill Books (Luisterboek): 9798350041132
Publicatiedatum
Luisterboek: 18 oktober 2022
Onbeperkte toegang tot een oneindige bibliotheek vol verhalen - allemaal in 1 app.
Nog geen beoordelingen
Download de app om deel te nemen aan het gesprek en beoordelingen toe te voegen.
Nederlands
Nederland