4
Økonomi og ledelse
“This timely book reminds us that innovation is agnostic about where it's created. ”
—Satya Nadella, CEO, Microsoft
Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadwha and Ismail Amla are here to tell you that “big equals slow and stodgy” is a myth. Based on decades of experience working with both the world's leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial asserts, and more.
Wadhwa and Amla go deeply into why the pace and dynamics of innovation have changed so dramatically in recent years and show how companies can overcome obstacles like the Eight Deadly Sins of Stasis. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This fast-paced, anecdote-rich story rethinks modern innovation—a book every manager, executive, and ambitious employee will want to read.
© 2020 Berrett-Koehler Publishers (Lydbok): 9781523089598
Utgivelsesdato
Lydbok: 6. oktober 2020
Tagger
Over 700 000 bøker
Eksklusive nyheter hver uke
Lytt og les offline
Kids Mode (barnevennlig visning)
Avslutt når du vil
For deg som vil lytte og lese ubegrenset.
1 konto
Ubegrenset lytting
Over 700 000 bøker
Nye eksklusive bøker hver uke
Avslutt når du vil
For deg som ønsker å dele historier med familien.
2-3 kontoer
Ubegrenset lytting
Over 700 000 bøker
Nye eksklusive bøker hver uke
Avslutt når du vil
2 kontoer
289 kr /månedKos deg med ubegrenset tilgang til mer enn 700 000 titler.
Norsk
Norge