The Profit Pattern: The Top 10 Tools to Transform Your Business: Drive Performance, Empower Your People, Accelerate Productivity and Profitability John Mautner
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
- 9 anmeldelser
3.7
- Spilletid
- 3T 7M
- Språk
- Engelsk
- Format
- Kategori
Økonomi og ledelse
THE GRATEFUL DEAD—Rock Legends, Marketing Pioneers
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.
Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead’s approach you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
© 2010 Ascent Audio (Lydbok): 9781596596559
Utgivelsesdato
Lydbok: 18. august 2010
Tagger
Andre liker også ...
- Islands of Profit in a Sea Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It Jonathan L.S. Byrnes
- Selling the Sizzle: Hot Marketing Strategies for Business Owners Bryan Heathman
- Killing Giants: 10 Strategies to Topple the Goliath in Your Industry Stephen Denny
- Blueprint to Business: An Entrepreneur's Guide to Taking Action, Committing to the Grind, And Doing the Things That Most People Won't: An Entrepreneur's Guide to Taking Action, Committing to the Grind, And Doing the Things That Most People Won't Michael Alden
- Gonzo Marketing Christopher Locke
- Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (And How You Can Too) David Cancel
- Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business Jay Conrad Levinson
- Creating Sales Stars: A Guide to Managing the Millennials on Your Team: HarperCollins Leadership Stephan Schiffman
- Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business David Sitemen Garland
- Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Kevin Lund
- Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind Bernd H. Schmitt
- Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet Jay Conrad Levinson
- The Referral Engine: Teaching Your Business to Market Itself John Jantsch
- Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy Michael Useem
- Persuade: The 7 Empowering Laws of the SalesMaker Scott Hogle
- Virtual Freedom: How to Work With Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business Chris Ducker
- Integration Marketing: How Small Businesses Become Big Businesses? and Big Businesses Become Empires Mark Joyner
- The Mesh: Why the Future of Business is Sharing Lisa Gansky
- The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media Paul Chaney
- Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart Sheryl O'Loughlin
- The Entrepreneur's Starter Kit: Expert Insights into Small Business Success Lyn Christian
- High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce Micah Solomon
- Eat People: An Unapologetic Plan for Entrepreneurial Success Andy Kessler
- The Inner Game of Selling: Discovering the Hidden Forces that Determine Your Success Ron Willingham
- Gravitational Marketing: The Science of Attracting Customers Travis Miller
- Grow Wherever You Work: Straight Talk to Help with Your Toughest Challenges Joanna Barsh
- Negotiation Skills for Salespeople: Get What You Want at the Negotiating Table Made for Success
- Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization Micah Solomon
- Always On: Digital Brand Strategy in a Big Data World Arve Peder Overland
- Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force Rob Fuggetta
- Execution IS the Strategy: How Leaders Achieve Maximum Results in Minimum Time Laura Stack
- The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business Steven D. Strauss
- Making the Jump into Small Business Ownership David Nilssen
- Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business CC Chapman
- The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite Michael Port
- The Real Mad Men of Selling: The Best of J. Douglas Edwards J. Douglas Edwards
- Unstoppable: Transforming Your Mindset to Create Change, Accelerate Results, and Be the Best at What You Do Dave Anderson
- Total Leadership: Be a Better Leader, Have a Richer Life Stewart D. Friedman
- The Worst-Case Scenario Business Survival Guide: How to Survive the Recession, Handle Layoffs,Raise Emergency Cash, Thwart an Employee Coup,and Avoid Other Potential Disasters David Borgenicht
- Beyond Competitive Advantage-How to Solve the Puzzle of Sustaining Growth While Creating Value: How to Solve the Puzzle of Sustaining Growth While Creating Value Todd Zenger
- What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise Peter Weill
- Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary Steve Curtin
- Taking Smart Risks: How Sharp Leaders Win When Stakes are High Doug Sundheim
- The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life Maribeth Kuzmeski
- The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Patrick Vlaskovits
- Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back David Finkel
- Sales Success for the Rookie: How to Succeed at Sales Right from the Start Steve Lentini
- Leading the Learning Revolution: The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market Jeff Cobb
- The Three Laws of Performance: Rewriting the Future of Your Organization and Your Life Dave Logan
- The Ultimate Sales Pro: What the Best Salespeople Do Differently Paul Cherry
- Inside Larry's and Sergey's Brain Richard L. Brandt
- Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business Josh Bernoff
- Brands and Bulls**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age. Bernhard Schroeder
- The High Potential's Advantage: Get Noticed, Impress Your Bosses, and Become a Top Leader Jay A. Conger
- Quantum Negotiation: The Art of Getting What You Need Stephan M. Mardyks
- The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility Gail Z. Martin
- Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data Omer Artun
- Why Women Buy: How to Sell to the World’s Largest Market Dawn Jones
- Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Mitch Joel
- Customer Loyalty: Top Strategies for Increasing Your Company’s Bottom Line Justin Sachs
- Investigative Selling System Omar Periu
- The Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships Jeffrey Gitomer
- The Forty-Plus Entrepreneur: How to start a successful business in your 40's, 50's and Beyond Dr. Gary S. Goodman
- Sales Enablement: A Master Framework to Engage, Equip, and Empower A World-Class Sales Force Byron Matthews
- Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale Max Altschuler
- Innovation Prowess: Leadership Strategies for Accelerating Growth (Wharton Executive Essentials) George S. Day
- Making Big Decisions Better: How to Set and Simplify Business Strategy Tim Lewko
- Maximum Influence 2nd Edition: The 12 Universal Laws of Power Persuasion Kurt W. Mortensen
- Speeches by Great Business Leaders SpeechWorks
- The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Roland Smart
- Strategy Builder: How to Create and Communicate More Effective Strategies Duncan Angwin
- The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking Parker Lee
- The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise... Ian C. MacMillan
- Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker
- Big Ideas… for Small Businesses John Lamerton
- Sidehustle: How to Start a Business for Less Than $1,000 Tom Corson-Knowles
- Do More Faster: TechStars Lessons to Accelerate Your Startup Brad Feld
- Total Rethink: Why Entrepreneurs Should Act Like Revolutionaries David McCourt
- The Mirror Test: Is Your Business Really Breathing? Jeffrey W. Hayzlett
- Alle mine barn, kom hjem May Lis Ruus
3.9 - Jakten på en serieovergriper Anne-Britt Harsem4.8
- Jordmoren i Auschwitz Anna Stuart4.8
- Skriket Jan-Erik Fjell4.2
- Jeg vet hvem du er Claire McGowan4
- Hushjelpen Freida McFadden4.4
- Mirakelkuren Harlan Coben4
- Ta den ring og la den vandre May Lis Ruus4.2
- Sannhetens øyeblikk Kristin Hannah4.5
- Jenta under jorden Elly Griffiths3.9
- Løgnens hus Elly Griffiths4
- Huset på klippen Elly Griffiths4.1
- Mormor danset i regnet Trude Teige4.5
- En følelse av død Elly Griffiths4.1
- Jævla menn Andrev Walden4.4
Derfor vil du elske Storytel:
Over 900 000 lydbøker og e-bøker
Eksklusive nyheter hver uke
Lytt og les offline
Kids Mode (barnevennlig visning)
Avslutt når du vil
Det mest populære valget
Unlimited
For deg som vil lytte og lese ubegrenset.
1 konto
Ubegrenset lytting
Lytt så mye du vil
Over 900 000 bøker
Nye eksklusive bøker hver uke
Avslutt når du vil
Premium
For deg som lytter og leser ofte.
1 konto
50 timer/måned
Lytt opptil 50 timer per måned
Over 900 000 bøker
Nye eksklusive bøker hver uke
Avslutt når du vil
Familiens førstevalg
Family
For deg som ønsker å dele historier med familien.
2-3 kontoer
Ubegrenset lytting
Lytt så mye du vil
Over 900 000 bøker
Nye eksklusive bøker hver uke
Avslutt når du vil
2 kontoer
289 kr /månedBasic
For deg som lytter og leser av og til.
1 konto
20 timer/måned
Lytt opp til 20 timer per måned
Over 900 000 bøker
Nye eksklusive bøker hver uke
Avslutt når du vil
Lytt og les ubegrenset
Kos deg med ubegrenset tilgang til mer enn 700 000 titler.
- Lytt og les så mye du vil
- Utforsk et stort bibliotek med fortellinger
- Over 1500 serier på norsk
- Ingen bindingstid, avslutt når du vil
Les mer
Språk og region
Norsk
Norge
