In thirty years of working in corporations, Michael Beer has witnessed how organizational silence has derailed many a strategic objective. When lower-level employees in the organization can't speak truth to power, senior leaders don't hear what they need to hear about their firm's fitness to compete. Employees lose trust in higher-ups and become more resistant to change.

In Fit to Compete, Beer presents an antidote to silence-an innovative and highly effective process for holding honest conversations with everyone in your organization. Used by over 150 organizations across the globe, the Strategic Fitness Process has helped leaders in industries as diverse as medical technology, restaurant chains, and pharmaceuticals hear the raw and necessary truth about the sources of misalignment between their strategies and their organizations.

In addition to a step-by-step guide, Beer offers detailed and illustrative case studies of companies that have used the Strategic Fitness Process to great effect. He also shows how to apply the process more broadly, to a variety of strategic challenges and at multiple levels throughout the organization.

© 2020 Ascent Audio (دفتر الصوت ): 9781469076171

تاريخ الإصدار

دفتر الصوت : ١ رجب ١٤٤١ هـ