NETFLIX SUCCESS DECODED: THE KEY FACTORS THAT LED TO ITS SUCCESS

LEARN WHY INNOVATION, DISRUPTION AND USER EXPERIENCE ARE SO IMPORTANT

ABOUT THIS BOOK

Netflix is a technology company that uses customer satisfaction as its metric of success.

In the beginning, Netflix's founders Reed Hastings and Marc Randolph used to spend hours in front of the computer screen looking for new movies. Their dream was to set up a website where customers could rent DVDs from their home and return them in the mail when they were done watching them.

This way, people would not have to drive all over town looking for the movie they wanted or just go without watching it because it wasn't available at their local store anymore. Besides, many people were too busy with work or other commitments, so they didn't have time to visit physical stores like Blockbuster Video. Also, renting new DVDs was pricey for some people.

CONTENT

Introduction: Why Is Netflix So Successful?

What Is Netflix?

Who Are Netflix Founders?

Why Is Netflix A Technology Company?

Why Is Netflix Not An Entertainment Company?

What Are Netflix’s Company Values?

Why Is Netflix The Worldwide Leader In The Number Of Subscribers?

How Netflix Started As A Mail-Based Rental Business?

How Did Netflix Disrupt Conventional Cable Tv?

How Did Netflix Innovate In Digital Streaming?

How Does Netflix Use Machine Learning?

How Netflix Started Its Own Production Of Original Content?

Awards And Nominations Speak For Netflix’s Content Quality?

How Netflix Offers Convenience To Its Customers?

What Are The Advantages Of Netflix’s Content On-Demand?

How Netflix Personalizes Its Customers’ Tastes?

What Is The Netflix Recommendation Engine?

How Netflix Manages To Offer A Wide Variety Of Content?

Why Does Netflix Offer Ad-Free Content?

How Netflix Prioritizes Subscribers’ Needs?

How Netflix Pioneered Binge-Watching?

Why Does The Netflix App Offer An Excellent User Experience?

Why Does Netflix Offer Low Prices?

How Does Netflix Invest In Smart Software?

How Netflix Uses Customer Happiness As Its Metric Of Success?

ABOUT THE SAPIENS NETWORK

The content in this guide is based on extensive official research and comes from a variety of sources, mostly from books published by experts who have mastered each of the topics presented here and who are backed by internationally recognized careers.

Therefore, the reader will be able to acquire a large amount of knowledge from more than one reliable and specialized source. This happens because we rely only on official and endorsed media. In addition, we also collect information from different web pages, courses, biographies, and interviews, so we give the reader a broad overview of their topics of interest.

We have not only checked that the sources of knowledge are relevant, but we have also made a very careful selection of the final information that makes up this guide. With great practicality, we have compiled the most useful concepts and put them in a way that are easiest for the reader to learn.

Our ultimate goal is to simplify all the ideas that they are fully understandable and so that the reader can enjoy a pleasant, practical, and simple reading. This is why we strive to provide only the key information from each expert.

In this guide, the reader will not find redundancies or unnecessary or irrelevant content. Each chapter covers the essential and leaves out everything that could be deemed as extra or that does not add anything new to the selected concepts.

Thus, the reader will be able to enjoy a text where they will easily find specialized information that comes exclusively from experts and that has been selected with the greatest effectiveness.

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