Summary of Jim Camp's Start with No

Get the Summary of Jim Camp's Start with No in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal.

Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions. It teaches you how to ignore the siren call of the final result, which you can’t really control, and how to focus instead on the activities and behaviour that you can and must control in order to successfully negotiate with the pros.

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