الاستماع والقراءة

خطوة إلى عالم لا حدود له من القصص

  • اقرأ واستمع إلى ما تريده
  • أكثر من مليون عنوان
  • العناوين الحصرية + أصول القصة
  • 7 يوم تجربة مجانية، ثم 34.99 ريال يورو في الشهر
  • من السهل الإلغاء في أي وقت
جرب مجانا
image
Cover for The Brand Mapping Strategy : Design, Build and Accelerate Your Brand: Design, Build, and Accelerate Your Brand

The Brand Mapping Strategy : Design, Build and Accelerate Your Brand: Design, Build, and Accelerate Your Brand

12 تقييم

4.6

المدة
4 س 54 د
اللغات
الإنجليزية
الصيغة
التصنيف

الإدارة والأعمال

If You Don't Define Your Brand, Someone Else Will Define It for You

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.

The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand. Listeners will be able to: develop an overall blueprint for their brand using the Brand Mapping Process®; determine which online tactics (and in what combination) will work for their brand; expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large; become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation; leverage content effectively and efficiently to build their brand; and develop a marketing and social media strategy using the right platform.

© 2020 Ascent Audio (كتاب صوتي): 9781469080888

تاريخ النشر

الكتاب الصوتي: ٢٢ ديسمبر ٢٠٢٠

واستمتع آخرون أيضًا...

  1. People Strategy: How to Invest in People and Make Culture Your Competitive Advantage
    People Strategy: How to Invest in People and Make Culture Your Competitive Advantage Jack Altman
  2. Pitch Perfect: How to Say It Right the First Time, Every Time
    Pitch Perfect: How to Say It Right the First Time, Every Time Bill McGowan
  3. The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth
    The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth John Jantsch
  4. The Unsold Mindset: Redefining What It Means to Sell
    The Unsold Mindset: Redefining What It Means to Sell Garrett Brown
  5. Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table
    Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table Leigh Thompson
  6. Peak Performance Culture: The Five Metrics of Organizational Excellence
    Peak Performance Culture: The Five Metrics of Organizational Excellence Dave Mitchell
  7. The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business, 2nd Edition
    The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business, 2nd Edition Alan Weiss
  8. Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver and Outsell the Competition
    Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver and Outsell the Competition Lee B. Salz
  9. SYSTEMology: Create time, reduce errors and scale your profits with proven business systems
    SYSTEMology: Create time, reduce errors and scale your profits with proven business systems David Jenyns
  10. Master Your Next Move: The Essential Companion to "The First 90 Days"
    Master Your Next Move: The Essential Companion to "The First 90 Days" Michael D. Watkins
  11. INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal
    INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal Jeb Blount
  12. The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns
    The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns Robert W. Bly
  13. Talent Magnet: How to Attract and Keep the Best People
    Talent Magnet: How to Attract and Keep the Best People Mark Miller
  14. Reinvent Your Business Model: How to Seize the White Space for Transformative Growth
    Reinvent Your Business Model: How to Seize the White Space for Transformative Growth Mark W. Johnson
  15. The Five-Week Leadership Challenge: 35 Action Steps to Become the Leader You Were Meant to Be
    The Five-Week Leadership Challenge: 35 Action Steps to Become the Leader You Were Meant to Be Patrick R. Leddin
  16. Simple Truths of Leadership: 52 Ways to Be a Servant Leader and Build Trust
    Simple Truths of Leadership: 52 Ways to Be a Servant Leader and Build Trust Ken Blanchard
  17. Trust and Inspire
    Trust and Inspire Stephen M.R. Covey
  18. Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
    Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Roger Dooley
  19. The Entrepreneur’s Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey
    The Entrepreneur’s Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey Curtis Morley
  20. The Eight Paradoxes of Great Leadership: Embracing the Conflicting Demands of Today's Workplace
    The Eight Paradoxes of Great Leadership: Embracing the Conflicting Demands of Today's Workplace Tim Elmore
  21. Coaching for Leadership: Writings on Leadership from the World's Greatest Coaches
    Coaching for Leadership: Writings on Leadership from the World's Greatest Coaches Marshall Goldsmith
  22. Step Up: Lead in Six Moments that Matter
    Step Up: Lead in Six Moments that Matter Marshall Goldsmith
  23. From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business
    From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business Shirish Nadkarni
  24. HBR's 10 Must Reads on Managing in a Downturn (with bonus article "Reigniting Growth" By Chris Zook and James Allen)
    HBR's 10 Must Reads on Managing in a Downturn (with bonus article "Reigniting Growth" By Chris Zook and James Allen) James Allen
  25. Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach
    Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach Martin Reeves
  26. Deep Purpose: The Heart and Soul of High-Performance Companies
    Deep Purpose: The Heart and Soul of High-Performance Companies Ranjay Gulati
  27. Simplify: How the Best Businesses in the World Succeed
    Simplify: How the Best Businesses in the World Succeed Richard Koch
  28. HBR Guide to Your Job Search
    HBR Guide to Your Job Search Harvard Business Review
  29. Harvard Business Review Project Management Handbook: How to Launch, Lead, and Sponsor Successful Projects
    Harvard Business Review Project Management Handbook: How to Launch, Lead, and Sponsor Successful Projects Antonio Nieto-Rodriguez
  30. Becoming a Manager: How New Managers Master the Challenges of Leadership
    Becoming a Manager: How New Managers Master the Challenges of Leadership Linda A. Hill
  31. The Six Disciplines of Strategic Thinking: Leading Your Organization into the Future
    The Six Disciplines of Strategic Thinking: Leading Your Organization into the Future Michael D. Watkins
  32. The Vision-Driven Leader: 10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business
    The Vision-Driven Leader: 10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business Michael Hyatt
  33. Getting Ahead: Three Steps to Take Your Career to the Next Level
    Getting Ahead: Three Steps to Take Your Career to the Next Level Marshall Goldsmith
  34. The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services
    The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services Markus Schmidt
  35. 10 Leadership Virtues for Disruptive Times: Coaching Your Team Through Immense Change and Challenge
    10 Leadership Virtues for Disruptive Times: Coaching Your Team Through Immense Change and Challenge Tom Ziglar
  36. Leading through Disruption: A Changemaker’s Guide to Twenty-First Century Leadership
    Leading through Disruption: A Changemaker’s Guide to Twenty-First Century Leadership Andrew Liveris
  37. It's Okay to Be the Boss: The Step-by-Step Guide to Becoming the Manager Your Employees Need
    It's Okay to Be the Boss: The Step-by-Step Guide to Becoming the Manager Your Employees Need Bruce Tulgan
  38. Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes
    Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes Victoria Medvec
  39. The 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important Goals
    The 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important Goals Sean Covey
  40. Peter Drucker's Five Most Important Questions: Enduring Wisdom for Today's Leaders
    Peter Drucker's Five Most Important Questions: Enduring Wisdom for Today's Leaders Frances Hesselbein
  41. The First-Time Manager: Sales
    The First-Time Manager: Sales Mike Weinberg
  42. Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
    Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain Patrick Renvoise
  43. The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top
    The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top John Warrillow
  44. Master Mentors: 30 Transformative Insights from Our Greatest Minds
    Master Mentors: 30 Transformative Insights from Our Greatest Minds Scott Jeffrey Miller
  45. Startup Communities: Building an Entrepreneurial Ecosystem in Your City, 2nd edition
    Startup Communities: Building an Entrepreneurial Ecosystem in Your City, 2nd edition Brad Feld
  46. Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential
    Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential Matt Higgins
  47. Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage
    Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage Christian Terwiesch
  48. Self-Awareness
    Self-Awareness Harvard Business Review
  49. R.E.D. Marketing: The Three Ingredients of Leading Brands
    R.E.D. Marketing: The Three Ingredients of Leading Brands Ken Muench
  50. Coach Builder: How to Turn Your Expertise Into a Profitable Coaching Career
    Coach Builder: How to Turn Your Expertise Into a Profitable Coaching Career Donald Miller
  51. What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
    What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn
  52. Shaping the Game: The New Leader's Guide to Effective Negotiating
    Shaping the Game: The New Leader's Guide to Effective Negotiating Michael D. Watkins
  53. Scaling Done Right: How to Achieve Business Agility with Scrum@Scale and Make the Competition Irrelevant
    Scaling Done Right: How to Achieve Business Agility with Scrum@Scale and Make the Competition Irrelevant Gereon Hermkes
  54. How to F*ck Up Your Startup: The Science Behind Why 90% of Companies Fail - and How You Can Avoid It
    How to F*ck Up Your Startup: The Science Behind Why 90% of Companies Fail - and How You Can Avoid It Kim Hvidkjaer
  55. Start. Scale. Exit. Repeat.: Serial Entrepreneurs' Secrets Revealed!
    Start. Scale. Exit. Repeat.: Serial Entrepreneurs' Secrets Revealed! Colin C. Campbell
  56. Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
    Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Raja Rajamannar
  57. Mastering Communication at Work, Second Edition: How to Lead, Manage, and Influence
    Mastering Communication at Work, Second Edition: How to Lead, Manage, and Influence Ethan Becker
  58. The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)
    The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Robert W. Bly
  59. Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve
    Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve Suman Sarkar
  60. Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business
    Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business Arvid Kahl
  61. Being the Boss: The 3 Imperatives for Becoming a Great Leader
    Being the Boss: The 3 Imperatives for Becoming a Great Leader Linda A. Hill
  62. Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term
    Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term David M. Cote
  63. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
    Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Adam Morgan
  64. The Extraordinary Power of Leader Humility: Thriving Organizations — Great Results: Thriving Organizations – Great Results
    The Extraordinary Power of Leader Humility: Thriving Organizations — Great Results: Thriving Organizations – Great Results Marilyn Gist
  65. Future Proofing You : Twelve Truths for Creating Opportunity, Maximizing Wealth and Controlling your Destiny in an Uncertain World: Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling your Destiny in an Uncertain World
    Future Proofing You : Twelve Truths for Creating Opportunity, Maximizing Wealth and Controlling your Destiny in an Uncertain World: Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling your Destiny in an Uncertain World Jay Samit
  66. Strategic Project Management Made Simple: Solution Tools for Leaders and Teams, 2nd Edition
    Strategic Project Management Made Simple: Solution Tools for Leaders and Teams, 2nd Edition Terry Schmidt
  67. The Introvert’s Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections
    The Introvert’s Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections Matthew Pollard
  68. Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own)!
    Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own)! Scott Jeffrey Miller
  69. Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls
    Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls Patty Azzarello
  70. Tech-Powered Sales: Achieve Superhuman Sales Skills
    Tech-Powered Sales: Achieve Superhuman Sales Skills Tony Hughes
  71. People Buy You: The Real Secret to what Matters Most in Business
    People Buy You: The Real Secret to what Matters Most in Business Jeb Blount
  72. Generative AI: The Insights You Need from Harvard Business Review
    Generative AI: The Insights You Need from Harvard Business Review Harvard Business Review
  73. Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
    Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More Donald Miller
  74. Ruthless Consistency: How Committed Leaders Execute Strategy, Implement Change, and Build Organizations That Win
    Ruthless Consistency: How Committed Leaders Execute Strategy, Implement Change, and Build Organizations That Win Michael Canic
  75. Get to the Point!: Sharpen Your Message and Make Your Words Matter
    Get to the Point!: Sharpen Your Message and Make Your Words Matter Joel Schwartzberg
  76. The Secret: What Great Leaders Know and Do
    The Secret: What Great Leaders Know and Do Ken Blanchard
  77. Running Meetings
    Running Meetings Harvard Business Review
  78. Entrepreneurial Leap, Updated and Expanded Edition: A Real-World Guide to Discovering What It Takes to Be an Entrepreneur and How You Can Build the Business of Your Dreams
    Entrepreneurial Leap, Updated and Expanded Edition: A Real-World Guide to Discovering What It Takes to Be an Entrepreneur and How You Can Build the Business of Your Dreams Gino Wickman
  79. The Long-Distance Teammate: Stay Engaged and Connected While Working Anywhere
    The Long-Distance Teammate: Stay Engaged and Connected While Working Anywhere Kevin Eikenberry
  80. Lead!: How to Build a High-Performing Team
    Lead!: How to Build a High-Performing Team Dale Carnegie & Associates
  81. Creative Personal Branding: The Strategy To Answer What's Next?
    Creative Personal Branding: The Strategy To Answer What's Next? Jürgen Salenbacher
  82. The Root Cause: Rethink Your Approach to Solving Stubborn Enterprise-Wide Problems
    The Root Cause: Rethink Your Approach to Solving Stubborn Enterprise-Wide Problems Hans Norden
  83. The Future of Competititve Strategy
    The Future of Competititve Strategy Mohan Subramaniam
  84. Strategy Maps: Converting Intangible Assets into Tangible Outcomes
    Strategy Maps: Converting Intangible Assets into Tangible Outcomes Robert S. Kaplan
  85. Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact
    Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact Liz Wiseman
  86. How To Be A Great Boss
    How To Be A Great Boss Rene Boer

دائمًا برفقة Storytel

  • أكثر من 200000 عنوان

  • وضع الأطفال (بيئة آمنة للأطفال)

  • تنزيل الكتب للوصول إليها دون الاتصال بالإنترنت

  • الإلغاء في أي وقت

الكتب الأكثر استماعًا

شهري

قصص لكل المناسبات.

34.99 ريال / شهر
7 أيام مجانًا
  • حساب واحد

  • حساب بلا حدود

  • 1 حساب

  • استماع بلا حدود

  • إلغاء في أي وقت

جرب الآن

سنويا

قصص لكل المناسبات.

299 ريال /سنة
7 أيام مجانًا
وفر 29%
  • حساب واحد

  • حساب بلا حدود

  • 1 حساب

  • استماع بلا حدود

  • إلغاء في أي وقت

جرب الآن

6 أشهر

قصص لكل المناسبات.

192 ريال /6 أشهر
7 أيام مجانًا
وفر 9%
  • حساب واحد

  • حساب بلا حدود

  • 1 حساب

  • استماع بلا حدود

  • إلغاء في أي وقت

جرب الآن