“The Realities of Business” with Laura Zavelson (GWTW814)

Sometimes I get the impression from social media that running a business is easy, but nothing could be further from the truth: entrepreneurship is hard work. Today's guest shines a light on the realities of business and how we can use tools, technologies, and success squads to stay focused on what matters to us in uncertain times. Laura Zavelson is a business strategist who has taken everything she's learned in 25 years as a founder, entrepreneurship professor, and business consultant and created a framework that helps you intentionally design your business to go where you want to go. We dive into our conversation talking about our mutual membership in Generation X—the generation between boomers and millennials—and her love for how we organize information. Laura also shares deep insights about how technology can assist strategy, the two types of entrepreneurship, the importance of building a business on the foundation of money, meaning, and flexibility, and how you can change your business as you evolve and grow.