#019 - Tom Webster - What the INFINITE DIAL Means for YOU

Tom Webster is Vice President of Strategy for Edison Research, perhaps best known as the sole providers of exit polling data during US elections for all the major news networks, and radio’s benchmark INFINITE DIAL STUDY, America’s longest running research series on digital media consumption. This widely-cited study, along with others including The Social Habit, Twitter Users in America, Moms and Media, The Mobile Commerce Revolution and Sharing the Road, the Changing In-Car Audio Space are frequently quoted for their spot-on accuracy and clearly focused analysis. He is also a popular keynote speaker on data and consumer insights and writes about all of these topics at www.brandsavant.com and on Twitter at @Webby2001. During this visit, Tom shares what the INFINITE DIAL can mean for all of us, shares observations on what media can learn from the recent election cycle, and points out one thing that worked so well radio STOPPED doing it! Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at: www.brandwidthondemand.com