It used to feel like magic. Now it can feel like a set of cheap tricks. Is the problem with Google — or with us? And is Google Search finally facing a real rival, in the form of A.I.-powered “answer engines”?
SOURCES:Marissa Mayer • , co-founder of Sunshine; former C.E.O. of Yahoo! and vice president at Google. Ryan McDevitt • ; professor of economics at Duke University. Tim Hwang • , media researcher and author; former Google employee. Elizabeth Reid • , vice president of Search at Google. Aravind Srinivas • , C.E.O. and co-founder of Perplexity. Jeremy Stoppelman • , C.E.O. and co-founder of Yelp.
RESOURCES: • “ A Fraudster Who Just Can’t Seem to Stop … Selling Eyeglasses • ,” by David Segal ( The New York Times, • 2022). Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet, • by Tim Hwang (2020). • “ Complaint: U.S. and Plaintiff States v. Google LLC • ,” by the U.S. Department of Justice (2020). • “ Fake Online Locksmiths May Be Out to Pick Your Pocket, Too • ,” by David Segal ( The New York Times, • 2016). • “ ‘A’ Business by Any Other Name: Firm Name Choice as a Signal of Firm Quality • ,” by Ryan C. McDevitt ( Journal of Political Economy, • 2014). In the Plex: How Google Thinks, Works, and Shapes Our Lives, • by Steven Levy (2011). • “ The Anatomy of a Large-Scale Hypertextual Web Search Engine • ,” by Sergey Brin and Lawrence Page ( Computer Networks and ISDN Systems • , 1998).
EXTRAS: • “ Is Dialysis a Test Case of Medicare for All? • ” by Freakonomics Radio • (2021). • “ How Big is My Penis? (And Other Things We Ask Google) • ,” by Freakonomics Radio • (2017).
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