20Growth: How Revolut Acquired Their First 10M Users: Tips, Tactics and Strategies From the Revolut Product & Growth Playbook with Val Scholz, Former Head of Growth @ Revolut

Val Scholz is the former Head of Growth @ Revolut, where he led the company to their first 10M users. Post Revolut, Val played a crucial role in scaling several high-growth companies including VEED, Simple & Busuu (exited for $400M). Today, Val is the Head of Growth at Kittl, an intuitive design platform empowering graphic designers. In Today’s Episode with Val Scholz We Discuss: 1.

Lessons from Scaling Revolut to 10M Users 2. •

What were Val’s biggest takeaways during his time at Revolut? • •

What does Val consider the secret sauce behind Revolut’s success? • •

What did Val think Revolut understood about customers that no other bank did? • 1.

The Secrets to Revolut’s Growth Playbook 2. •

What was Val’s best growth decision? What was his worst? • •

Why does Val think most companies don’t do referrals well? • •

What made Revolut’s signup strategy so successful? • •

What are Val’s two ways to master content marketing? • •

Does Val think it’s good to diversify growth channels? When should founders diversify? • •

What are Val’s strategies to make Youtube influencers successful? • 1.

Product Marketing 101: 2. •

Why does Val think traditional marketing methods are outdated? • •

If traditional marketing methods are outdated, what should startups do instead? • •

What does Val think is the most dangerous myth around product-led growth? • •

What does Val believe are the most common mistakes founders make on optimizing products?

• 1.

Growth Hires: Who, What, When & How 2. •

When does Val think is the best time to hire a head of growth? • •

What is the profile Val looks for in a growth hire? What traits does he look for? • •

What are the most common reasons founders fail at hiring? • •

What does Val think are the biggest red flags to look out for in a CV? • •

How does Val define good culture? Did Revolut have a good culture? •